Auspira

Services · Google Ads

Google Ads Management

Turn high-intent searches into measurable leads and sales with tightly managed Search, Performance Max and YouTube campaigns.

The problem we solve

  • Clicks cost a fortune and inquiries don't follow.
  • The account hasn't been structurally reviewed in months.
  • Reporting shows impressions while the phone stays quiet.

How we approach it

We rebuild accounts around commercial intent: tight keyword architecture, match-type discipline, negative management, conversion tracking that measures qualified inquiries — and landing pages that keep the ad's promise. Then weekly optimization against cost per qualified lead.

Process

How a Google Ads engagement runs.

Process

  1. 01

    Rebuild

    Account restructure, keyword and audience architecture, asset groups for PMax/YouTube.

  2. 02

    Tracking

    GA4, enhanced conversions and offline import wired so Google optimizes for customers, not clicks.

  3. 03

    Launch & learn

    Controlled budgets, search-term mining and landing-page alignment in the first 30 days.

  4. 04

    Optimise weekly

    Bids, negatives, audiences, creative rotation — reported monthly in plain English.

What’s included

  • Account rebuild or restructure
  • Keyword, audience and asset build
  • Conversion tracking and GA4 wiring
  • Weekly optimization and negatives
  • Landing page recommendations
  • Transparent monthly reporting

Common questions

What budget do I need?

It depends on click costs in your category. Most American SMBs start meaningfully at $2,000–$5,000/month in media plus management. We'll tell you honestly if your budget can't buy learning.

Search or Performance Max?

New accounts usually start with tightly controlled Search to harvest existing intent, then expand into Performance Max once conversion data is reliable.

Who owns the account?

You do — always. We work in your account with full transparency. Leaving us never means losing your history.

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Start a conversation

Ready to talk about google ads?

Tell us where your business is headed. We'll map the shortest credible path — and tell you plainly if we're not the right fit.